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All online retailers must deal with both the traditional legislation on consumer protection and the more recent, specific rules governing sales over the internet.
There are various acts that apply to all retailers such as the Sales of Goods Act, the Consumer Credit Act and the Unfair Terms in Consumer Contract Regulations.
As a general theme, the e-commerce regulations promote transparency and certainty, giving the consumer as much access as possible to information about the retailer and the contract and the unqualified right to withdraw from any online sale seven days after entering into it.